IMPORTANT
By downloading the FREETONE palette pack you confirm that you are not an employee of Adobe or Pantone, nor are you associated with Adobe or Pantone, and to the best of your knowledge information and belief this palette will not make its way into the hands of anyone at Adobe or Pantone.
AFTER YOU DOWNLOAD HERE'S WHAT TO DO
how to use FREETONE in Illustrator and Photoshop
Note: as this is a free download there won't be artists support, but the video should give you all the help you need
LIBERATING COLOURS SINCE 2016
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PINKEST PINK, 2016
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*Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make it's way into the hands of Anish Kapoor.
As a response, Stuart Semple created the world's Pinkest Pink and made it available to all artists, except Anish Kapoor.
Tens of thousands across the planet bought the world's Pinkest Pink and were suddenly to create work that hasn’t been possible before. More importantly it became a symbol of liberation and an expression of how one person or corporation should not hold the rights to any colour.
The Pinkest Pink is now even pinker with our new and improved formula. Stuart Semple's Studio never cheap-out on ingredients. We use only the finest pigments, binders and polymers. We want you to make great art, that’s why we make great materials and everything we do is not-for-profit.
"That's Hilarious" - Noel Fielding, QI
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VANTABLACK, 2014
In 2014 Surrey NanoSystems released a material called ‘Vantablack.’ It was created by aligning carbon nanotubes into vertical fields that would trap and absorb light but spraying it onto a substrate and baking them on.
At the time, Vantablack was famously promoted as the world’s blackest black, absorbing 99.965% of visible light. That same year, the sculptor and installation artist Anish Kapoor began to use this newly developed material in his artwork. Though it was developed primarily for its engineering, Anish Kapoor immediately recognized the artistic potential of a material that is so dark, it gives the appearance of complete flatness.
After a few years of experimentation with the material, Kapoor struck a deal with Surrey NanoSystems: he bought the exclusive rights to Vantablack’s use as an art material. This caused upset to the art world, seeing it as a blanket monopoly over a colour.
No other artist could get their hands on this much coveted material although it was able to be used in any other discipline.
BLACK 3.0, 2018
A BETTER BLACK
*Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make it's way into the hands of Anish Kapoor.
Over the next 2 years, Stuart Semple collaborated with over 1000 beta-testers and joined with artists through Kickstarter to create an entirely new paint system. Black 3.0 is a fully paintable super matte black paint in a bottle. The world's blackest acrylic paint that absorbs 98-99% of all visible light.
Black 3.0 is the blackest and mattest acrylic paint on earth.
Unlike other super-black coatings it can be safely applied with nothing more than a brush or spray applicator to a wide range of surfaces from wood, paper, canvas, plastic, metal, plaster and much more. There’s no need for cooking, vacuum chambers or weapons-grade scientists.
What’s more it’s thinnable with water, lightfast, archivable and smells like fresh coffee.
"A fun little conceptual art piece turned into a big, giant conceptual art piece—the one we all deserved", WIRED
EASY KLEIN, 2021
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In Paris during the 1960s, Yves Klein registered the formulation for his iconic International Klein Blue paint system (IKB). The iconic colour was dramatically used in ground breaking performances and artworks and became the holy grail of colour and finish, but no other artist could use it.
Stuart Semple's Studio brought the technology created for Black3.0 into the world of Blue to create Easy Klein, which is an Incredibly Kleinish Blue.
Like Klein’s original formula the paint is a unique, rich, and distinctive blue. Totally flat, and ultra-matte. A beautiful almost powdery tone.
However, unlike Klein’s formula this paint is not toxic, doesn’t clump, can be applied by brush or spray applicator to almost any surface. It’s a joy to paint with and, most importantly, smells like discos.
TIFF, 2021
Stuart Semple has liberated this very special Tiff Blue as a paint for all artists to use.
Tiffany Blue was created by Charles Tiffany and John Young in 1837 and is a trademarked colour that needs a license to use it. Although many corporations have trademarked colours, like T-Mobile’s Magenta or Coca Cola’s Red, what makes Tiffany Blue different is that it's trademark stops it being used across nearly a quarter of all products and services including jewellery, fragrance, leather goods, tableware, books covers, stationary ,even the colour of a shop front or a taxi cab!
As Tiffany themselves put it:
“Since 1998, Tiffany Blue® has been registered as a color trademark by Tiffany and, in 2001, was standardized as a custom color created by Pantone® exclusively for Tiffany and not publicly available. No matter the medium the color is reproduced in, Tiffany’s proprietary hue remains consistent and instantly recognizable. The Pantone® color is called “1837 Blue,” named after Tiffany’s founding year”.
Although nature made it first, Tiffany’s multi-class registration is for “a shade of blue often referred to as Robin’s Egg Blue”. Tiffany have not only restricted the way people can use the colour through Trademark but also have an exclusive deal with Pantone, who registered their colour too, in the process giving them sole access to Pantone 1837 and rendering it not available to the public until now.
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