YOLO - newly discovered colouriest colour

150ml High Frequency Acrylic Paint

Scientists have just discovered a brand new colour.

They are calling it OLO.
Actually, it’s not so much a colour but the experience of a colour
They’ve done it by firing lasers at a specific cone inside the retina of a human eye.
The result - a totally new colour experience.

Stuart Semple has been breaking boundaries with paint on behalf of artists for nearly a decade.

He’s made a black capable of absorbing 99.9% of visible light - the blackest black. He’s used the pinkest pink to fight colour-monopolising corporate criminals and even created the brightest white ever.

He’s already synthesised the experience of seeing OLO and is making it available to artists worldwide. The Y in YOLO stands for you - and that what he’s done. Made this available to You. 

Whilst YOLO isn’t exactly the same as firing a laser into your eyeball, the experience of the colour is as close as you’ll ever get with a paint. This mix's specific blend of high-frequency pigments and brighteners is designed to stimulate specific wavelengths of visual experience.

It’s impossible to photograph the experience or to show it on a screen, so until you have this colour in your hands, you’ll need to imagine it.

*IMPORTANT TERMS AND CONDITIONS - By using the code YOLO in the cart, you confirm that you are an artist and that you will be using this material for artistic applications only. To the best of your knowledge, information and belief, this YOLO material will not make its way into the hands of a non-artist.