YOLO - newly discovered colouriest colour
150ml High Frequency Acrylic Paint
*Terms and conditions apply
Scientists have just discovered a brand new colour.
They are calling it OLO.
Actually, it’s not so much a colour but the experience of a colour.
They’ve done it by firing lasers at a specific cone inside the retina of a human eye.
The result - a totally new colour experience.
Stuart Semple has been breaking boundaries with paint on behalf of artists for nearly a decade.
He’s made a black capable of absorbing 99.9% of visible light - the blackest black. He’s used the pinkest pink to fight colour-monopolising corporate criminals and even created the brightest white ever.
He’s already synthesised the experience of seeing OLO and is making it available to artists worldwide. The Y in YOLO stands for you - and that what he’s done. Made this available to You.
If you identify as an artist, use the discount code YOLO at the cart for the artist's discount.
Whilst YOLO isn’t exactly the same as firing a laser into your eyeball, the experience of the colour is as close as you’ll ever get with a paint. This mix's specific blend of high-frequency pigments and brighteners is designed to stimulate specific wavelengths of visual experience.
It’s impossible to photograph the experience or to show it on a screen, so until you have this colour in your hands, you’ll need to imagine it.
